The Brand Box Equity Tool (Free/Public Domain)

I made this simple tool to help you understand and improve your brand equity. Basically – if you have a good image and a good culture, you’re all set (and the opposite). If you’ve got a weak image but a strong culture, your brand is emerging and it’s time to put the makeup on. If you’ve got a great image but a toxic culture, your brand is at risk. Please feel free to do whatever you want with this material. As it says in the graphic, I hereby release it to the public domain.

By Dr. Dannielle Blumenthal (Dossy/Hadassah). All opinions are the author’s own. Public domain.