From a marketing standpoint, Israel’s strategy should establish an “us versus them” narrative. Terrorists are bad, not Israel!

1. Deploy AI: Identify and map hostile actors and their toxic arguments, countering them instantly with viral social media videos.
2. Make the Data Accessible: Create an accessible website dashboard where anyone can download raw data, reports, and rebuttals.
3. Repeat the Message: Hammer home the truth consistently through a rinse-and-repeat approach.
4. Elevate Key Advocates: Highlight articulate supporters like Douglas Murray, Natasha Hausdorff, Eylon Levy, Ben Shapiro, Mansoor Hussain Laghari, Ahmed Fouad Alkhatib, and Sheikh Musa Drammeh
5. Produce Engaging Podcasts: Launch uncensored, Joe Rogan-style podcasts that interview diverse guests, welcoming valid criticism among advocates.
6. Maximize Traditional PR: Maintain a strong presence in news and print media while de-emphasizing flashpoints like Prime Minister Netanyahu.
7. Expand Cultural Media: Feature Israel heavily in commercials, TV, and films—making well-captioned Israeli content free and widely promoted.
8. Adopt an Offensive Strategy: Shift from defense to offense, utilizing aggressive communicators like Mosab Hassan Yousef (“Son of Hamas”).
9. Amplify Reform Voices: Spotlight courageous Muslim figures like Dalia Ziada who speak out.
10. Capitalize on the fascination with the Middle East: Highlight shared ties in culture, language, food—much like the success of the show Fauda.
11. Promote Israeli Culture: Use organic means to promote Israeli fashion, music, sports, and go around the “big brand” censors.